The Person Behind By Blue

My vision is to give you more time and less stress, allowing you to get on with the parts of your life & business you love working on.

Hi, I’m Trina. Founder of By Blue. Business & Lifestyle Manager for ADHD business owners and sole traders.

I was late diagnosed in my twenties with BiPolar disorder which has since been found to be ADHD & ASD.  Despite being told that life would be tough and not to expect too much from myself; I’ve gone on to successfully run our family’s 6-figure business and support other small businesses to grow into their full potential.

Starting out in 2010, I quickly realised that most business advice out there was aimed at neurotypical people. So much advice was based on creating lists, planning and showing up consistently on Social Media. How many times I heard the phrase “continuity is key to success” I have no idea. Before I’d really got started building a business, I was feeling like a failure. I needed a new system, one that worked for me.

I believed that neurodivergents could overcome anything and run a successful business. I was right, and now I want to help you do the same.

Supporting the small business world since 2019, I’ve seen the frustrations business owners have with trying to keep on top of the day to day admin, tech headaches, and how overwhelming the overall business management can be if there aren’t systems put in place.

Those struggles where all the more real for us Neurodivergent business owners.  We usually have one focus and passion which we turn into a business.  All the other things that come with running a business often get too much to handle and the business stops growing or fails completely.

I came to realise, that with the right support even those business owners that were really struggling could turn things around and be successful.

My personal passion is running a business.  I spent from 2010 – 2021 growing our family IT consultancy and 20 years working in customer experience & Project Management.  I’ve managed personal property renovations and built a successful business all while being a busy mum of two.  Now my time is more available, I want to help others achieve the same.

If you would like to find out more about how I could help you and your business, take a look at my services page or book a 20 minute complimentary call where we can work out exactly how I can help.


Sooner or later, those who win are those who think they can. ~Paul Tournier

Need a little extra help?

~ relax, I've got you covered

You know you need help, but, you're not sure what you should or can hand over.

Don't worry - I'm here to support you and your business.  We can talk through your personal and business needs and I can help you decide what support would be most suitable.